Frame Rate 113

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Frame Rate
Episode 113

Contents

Frame Rate 113:

Guests

Intro Video

The Big Story

Another Big Story

Yet Another Big Story

Slip Stream

Tube Tops

Film Falm

What We're Watching

Feedback

"Thanks for the great shows. –I wanted to e-mail my 2 cents about the direction of legacy networks towards streaming/on demand.

I just watched ABCs “Backstage Pass” streaming coverage, which they offered live alongside its Oscars show on broadcast, and found it to actually be promising and worthwhile. –I actually happened into it because my DVR was engaged recording 2 other shows on cable, so I Googled streaming coverage and found the ABC streaming material (eventually). It turned out to be very similar to “2ond screen experience” media, and in fact I multi-tasked and watched both the streaming and the main broadcast program at the end 45 minutes after my DVR was freed up.

I then heard that ABC will stream the main Oscars performance the following day. So, as a person interested in un-bundling (cable) and streaming content on-demand, it seemed like a fairly positive move towards that type of thing by ABC, as well as the type of media access you talk about so well there on Frame Rate. -Do you folks find this is part of the positive trend? Maybe cable and streaming will continue to work together and give more choice? I’d like to think so.

Jeff N.


My co-worker just passed this article (What A 30-Second Oscar Spot Costs This Year) internally. Thought it might be of interest to you as well. It's clear that new technology (DVR, broadband streaming, etc.) is changing the way we consume media but its true impact on television has yet to be seen. We see a lot more time-shifting of certain shows, but we also see technology emphasizing live tune-in to television as well. Though many would like to imagine the ""impending death of television,"" the industry still manages to hold strong, especially in regards advertising revenue. (Believe me, as an online guy, I would like nothing more than to chip away at those TV budgets!)

Not sure if you guys are going to talk about that Nielsen TV Household (Re-)Definition story, but I would argue that the issue is becoming less about how/where people watch than it is when people watch. Depending on the advertiser, ad spots can be time sensitive (or a campaign messaging might be flighted a certain period); as we go further out, it may be of less value to the advertiser (e.g. TV tune-in, theatrical releases, etc.). The networks love to come in to boast higher viewership numbers (by counting other devices and using a longer view-through window), but it's the advertiser's focus to make sure that the value is still there and that the media is priced appropriately. Personally I would just like to see more research into time-shifting (DVR) effects.

Best, Derrick"


"We cut the cord at the close of the NFL Season (I know I brought up sports ball). It's been great so far. Frame Rate has been helpful in figuring this whole thing out.

When talking about cutting the cord you never seem to mention using an old laptop as a media device. I have an old laptop that actually has an HDMI port and it's the perfect media device. It's a whole lot lower power and quieter than my Xbox or desktop PC. It allows me to steam almost anything over the net. I can easily browse the web to find shows and stream to my large TV. Plus it plays anything that can stream on a computer. No need to worry about will this play on my Roku or tablet. CBS and ABC stream full episodes so we don't miss the DVR too much. My wife and I are wondering why we would want Hulu Plus. Get a wireless keyboard and mouse combo and it's a whole lot easier to use than Roku or Xbox.

Waiting for, but not holding my breath, the day when I can a la cart ESPN. Please just let me pay you $10 a month for your programming. Pretty please.

Love the show, David


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