Frame Rate 69
Topic: Xfinity On Demand for Xbox, BSkyB announces Now TV, the saga of Blood and Chrome, Total Recall trailer, and more.
Recorded: March 27 2012
Published: March 27 2012
Frame Rate 69:
The Big Story
- Xbox Live Update Adds HBO GO, Comcast Xfinity, MLB.TV
- Comcast's Xfinity On Demand for Xbox 360 won't count against subscribers' bandwidth caps
- Microsoft: entertainment overtakes multiplayer gaming usage on Xbox
Another Big Story
- US movie viewers make sudden shift to net
- Forecast: Online Demand For Movies, TV Shows Will Top DVD Sales This Year
- The Good And Bad News From The Latest Pay TV Subscriber Figures
- Traditional TV Use Flat In Q1— And It’ll Stay That Way, One Analyst Says
Yet Another Big Story
- BSkyB announces Now TV, offering pay-as-you-go Internet TV to the masses
- Lovefilm now streams more content than it mails
- Netflix: HD streaming to third-generation iPad is "on our roadmap
- Google Play mulls movie sales
- HTC buys 20 percent stake in SyncTV
- XBMC 11.0 released with new Ubuntu-based live CD and iOS support
- TiVo Premiere DVRs may get more storage soon, $149 500GB units appear for preorders
- Hulu Plus available on 'select' 2012 Toshiba Blu-ray players and Sharp TV sets
- First trailer for BATTLESTAR GALACTICA: BLOOD & CHROME
- BLOOD & CHROME, But now it's gone
- Teaser for Total Recall trailer.
- Netflix’s New Horror Series “Hemlock Grove” To Air Early 2013
- HuffPo Co-Founder Ken Lerer’s Stealthy Start-Up Aims at CNN, Fox
- James Cameron makes first solo voyage to the Mariana Trench, the ocean's deepest point
- Watch the first footage from James Camerons trip to the oceans deepest point
What We're Watching
"Hey guys, I'm a big fan of the show and haven't written in a while. I'm not only a huge TWiT fan but also an analyst at Nielsen, so when I heard you talking about the Nielsen Online Campaign Ratings last week I thought I'd write in. Caveat- I do not work directly with this service and I am not a specialist in online measurement or media buying.
First, let me assure you, Tom, that OCR is about online ratings. The language around ""campaign ratings"" makes sense when you just think about this in terms of Nielsen's target audience- marketers. These metrics are primarily for the buyers and sellers of advertising space, but ""ratings"" have made their way into the general culture as a short-hand for ""popularity"", and if successful this should be no different. [Insert tirade about the need to breakdown the distinction between TV and Online; convergence of ""cable"" and IP TV; growth of online ""networks""; a la carte pricing; etc.]
Second, let me tell you a little more about my limited understanding of how this works. Nielsen partners with an advertiser (e.g. Unilever) and tags their online ads. Each time that ad is delivered Nielsen gets a ping and adds the impression to a census level count. Separately, an encrypted ping also alerts a data provider (e.g. Facebook) who then assigns an age and gender to the impression. The site where the impression rendered is not visible to the data provider. Over time the data provider accrues these anonymized pings and delivers aggregated summary files (not personalized data) to Nielsen. Nielsen combines this summary with the overall census impressions and uses corrections based on our panel to come up with an accurate metric.
The first wide-scale release of findings will be tomorrow at the Advertising Research Foundation's annual convention in New York: http://rethink12.thearf.org/talks/24556 .
You may have discussed the subject on an earlier show, but why no YouTube on the roku?
Thanks for previously reading my email on the air. I had asked you guys when I should jump in because it was too hard to watch the cancer storyline of Breaking Bad after losing my father to cancer not long before watching it.
In my original email I had said that I'd watched the first two seasons, but clearly I was not remembering correctly. I recently watched the whole series with my wife, and had not seen any of season 2. It's been a while since losing my father, so it wasn't as hard to watch the show this time around, and I was glad I gave it another shot because I loved it (as did my wife), and can't wait for the next [last?] season to air.
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