MacBreak Weekly 283
From The Official TWiT Wiki
Guests: Alex Lindsay, Andy Ihnatko, Adam Christianson
Recorded: January 24th, 2012
Published: January 24th, 2012
MacBreak Weekly 283:
Apple iBooks 2, iBook Author, the new iTunes U App, and much more...
- Alex Lindsay ( /Google+)
- Andy Ihnatko ( /Google+)
- Adam Christianson ( /Google+)
MacWorld / iWorld
- LL: $25 to get into the exhibits.
- $100 for the iFanPass
- AI: They've broken it up to chunks that are much more affordable, rather than spending $1200.
- LL: AC, are you going to give a talk this year.
- AC: No, but I'm going to cover the event.
- AL: There is a good reason to just go to the exhibit, because there is a big selection of all types of products and accessories.
- LL: look at this picture: *http://montaraventures.com/pix/apple-marketshare.jpg
- Who are the Apple fans nowadays, as opposed to 5 or 10 years ago.
- AC: It's still very much centric to the creative and art world, where Apple is really strong.
- LL: It is a bit disappointing when you go to such an event and all you see is iPhone case, after case, after case…
- You don't see Microsoft, you don't see Apple… Is it still representative to the Mac community?
- AL: I think so. The culture is still very much the same.
- LL: Is Apple alienating its core users by focusing more on consumer products?
- We are also going to be a MacWorld. We are shooting iPad Today there and are broadcasting it live.
- And we are going to have a party: at the Continental Hotel at 6 pm.
Apple announces iBooks 2, iBooks Author to "reinvent textbooks"
- LL: I thought it was a huge announcement.
- Announcement #1: iBooks 2
- There are more than textbooks, they are interactive and they are cheap, $14.95
- The textbooks that were on there are the core curriculum.
- Charter and private schools can use it, but not public schools.
- Publishers will love this because there is no resale market.
- Announcement #1: iBooks 2
- AC: What I would love is the ability to share notes with friends and study buddies.
- AL: Apple has been working on this for 2 or 3 years.
- LL: We can stipulate that this is early days.
- LL:Announcement #2: iBook Author
- LL: AL, tell us how great it is.
- AL: It's not great yet but there is a lot of potential
- You can use widgets, 3d models, videos, etc.
- We booked $500,000 worth of production since it got released.
- It's not only the textbook market, but some other uses are interesting, e.g. manuals, etc.
- And Pixelcorps has been developing all necessary skills for creating such content over the past 12 years.
- The reason why Apple needs to own this ecosystem is because they are changing how textbooks are made. It would be possible otherwise.
- AI: I also see a great market beyond the textbooks. Newspapers come to mind for example.
- Even if you only do a half-a** job, it still is a lot better than anything out there.
- And if you find someone with design skills you can make this a great product.
- LL: Is it comparable to InDesign?
- AI: No, it's really designed for textbooks and you have to adapt to what the iBook Author app is designed to do.
- It's not very collaborative or scriptable at all.
- AC: It's what Apple does a lot. They create a great tool and leave it up to the people to create some great content.
- LL: If you have a already existing Apple dashboard widget's it'll work in iBooks 2?
- AL: Some will, others not, because it's still dealing with the sandbox environment.
- LL: Announcement #3: iTunes U App
- So much more accessible now.
- AL: How exciting does it get if they start doing interaction.
- LL: Before there were audio/video lectures
- Now, they have texts, review questions, tests, etc.
- The opportunity to learn now is enormous.
iBooks Author end-user license agreement sparks controversy
- LL: If you want to sell it, you have to sell it through the Apple iBook store.
- AI: The initial outrage was more about some misunderstanding, that the content would be restricted, which it isn't. The restrictions is only on the software itself.
- Also, it's subject to Apple's approval as well.
- You might work on a book for 2 or 3 months and then get rejected.
- LL: There is an ePub 3 standard. Apple extends it and through that make it special, so that it can't be used somewhere else.
- AC: The other thing that are missing out on is that Apple Pages does support ePub 2 at the moment, 3 probably will come soon.
- LL: Also, Amazon did the same thing. The Kindle doesn't support ePub.
More iPad Retina images found in iTunes U, iBooks 2 files
Virgin America Names Commercial Airplane After Steve Jobs
Tips & Picks
- AL: If you want to find a word on a page in Safari
- you type it into the search box and on the bottom of the list you have a section that says to search on the page rather than in Google.
- LL: On the iPad you have a search box on the keyboard.
- AI: CMD+OPT+SHIFT+V = Past and match style, which ignores the style of the content in the clipboard and use the one in the document where it'll be pasted.
Picks of the Week
- AC: NoteShelf, write with pleasure on your iPad, $4.99
- AI: OnLive Desktop, Windows virtualization on the iPad, free
- [http://www.ford.com/technology/ Ford Technology) Electric and hybrid technology
- Hover (offer code: macbreak): 10% off on domain name registration
- GoToMeeting (offer code: macbreak): Safe money by meeting from the comfort of your home/office.
- Edited by:
- Show notes: Jean-Marie Schweizer (Bushgeek)
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