Guest: Jakob Nielsen
Recorded: January 26, 2010
Published: January 27, 2010
Net@night 137: Web Usability Guru Jakob Nielsen
- Jakob Nielsen, author of Eye Tracking Web Usability, http://www.useit.com/
These wonderful fake tablet photos come from user interface designer Dustin Curtis. They supposedly show the Jesus Moses Tablet atop a 15-inch MacBook Pro. Unlike many blurry spy-cam shots, Dustin had faith in his Photoshop abilities and these pictures are sharp and clear.
Canada’s free daily newspaper, Metro News, has just unveiled a content partnership with mobile check-in game Foursquare. It’s the first location-based editorial partnership for the startup, who is already partnering with city transit and universities. As part of the partnership, Metro has created a robust Foursquare presence that includes restaurant reviews, city tips, to-dos and even articles that mobile app users can stumble upon as they traverse Canadian points of interest. Metro readers and tourists alike can think of the editorial content inside Foursquare as a travel guide book that highlights useful articles and unlocks the best a neighborhood has to offer.
Foursquare’s even created a special badge for Metro, who’s using that to encourage readers to check in wherever they pick up their copy of the publication. To grease the wheels a bit, the news outlet is also giving away an iPhone 3GS to five lucky individuals who unlock the badge.
The partnership also serves as a symbiotic relationship that combines mobile utility with the bonus of print exposure for Foursquare as well as restaurants and retailers. Case in point, Metro plans to feature Mayor Deals every Friday in its publication. The deals are alternative ad buys for businesses looking to offer and promote mayor-only specials. The editorial location-based deal gives new meaning to local news, and adds yet another layer of practicality to Foursquare, proving that the application (and location-sharing) are changing the world as we know it.
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