Tech News Today 493

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Tech News Today
Episode 493

Contents

Tech News Today 493: Your Drawings Will Die

Samsung announces 500,000 new things and the Galaxy S III, Facebook cheaps out on stock, judge rules IP address not a person, and more.

Submit and vote on story coverage at technewstoday.reddit.com

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Top Stories

  • Kindle Fire shipments drop sharply as Apple's iPad takes 68% tablet share
  • Apple hoards tablet share while market falls off a cliff for first quarter
    • IDC numbers released Thursday for tablet marketshare
    • iPad increased to 68% from 54.7% in Q4
    • Kindle Fire dropped from 16.8% to 4% and fell to third place
    • Samsung took the No. 2 position in worldwide tablet shipments. Lenovo finished fourth, Barnes & Noble, fifth
    • "We expect a new, larger-screened device from Amazon at a typically aggressive price point, and Google will enter the market with an inexpensive, co-branded ASUS tablet designed to compete directly on price with Amazon's Kindle Fire. The search giant's new tablet will run a pure version of Android, whereas the Fire runs Amazon's own forked version of the OS that cuts Google out of the picture."
    • steep decline in worldwide tablet shipments during the first quarter of 2012—a 38.4 percent unit decline to 17.4 million units from the previous quarter's 28.2 million units. This was actually lower than IDC's already pessimistic projection of a 34 percent decline.

Discussion Stories

  • Zynga's New Ad Pitch for Draw Something: 'Draw This Brand'
  • Is the OMGPOP Acquisition Haunting Zynga?
  • Draw Something' losing steam rapidly
    • banner ads in its free mobile app. Free+paid versions got 50M downloads in 5 months. New sales force from Zynga, Draw Something now inserting advertisers' paid terms into the game for players to literally draw brands.
    • Draw Something's new ad product came from testing recognizable brand terms like Nike, KFC and Doritos. (Visine). Now The National Hockey League is among the 1st advertisers to buy terms related to hockey, like puck, Zamboni, hat trick and slap shot, now that the playoffs are in swing.
    • According to App Data, Daily active users have dropped from 14M at the beginning of April to about 10M. On April 30, “Draw Something” had dropped to #5 in the paid iPhone app chart after being #1
    • The original “Angry Birds” stayed in the Top Three for a year and a half after it hit #1 for the first time in April 2010. More importantly, “Tiny Wings” remained in the Top Three for eight weeks after hitting #1 in February 2011. Disney’s rather pedestrian “Where’s My Water?” clung on to a Top Three slot for three weeks after claiming the #1 spot in October 2011.
    • Zygna's homegrown offerings, such as "Farmville," have suffered declining numbers as well, so nabbing the competition was seen a strategic move to keep them competitive.
  • Judge: An IP-Address Doesn’t Identify a Person (or BitTorrent Pirate)
  • Furious judge decries "blizzard" of copyright troll lawsuits
    • New York Magistrate Judge Gary Brown explains in great detail why an IP-address is not sufficient evidence to identify copyright infringers. According to the Judge this lack of specific evidence means that many alleged BitTorrent pirates have been wrongfully accused by copyright holders.
    • On Tuesday, ruled against plaintiffs in several porn copyright trolling cases. His 26-page ruling is a devastating critique of this entire litigation strategy.
    • labels mass-BitTorrent lawsuits a “waste of judicial resources.”
    • “The assumption that the person who pays for Internet access at a given location is the same individual who allegedly downloaded a single sexually explicit film is tenuous, and one that has grown more so over time,” he writes.
    • “An IP address provides only the location at which one of any number of computer devices may be deployed, much like a telephone number can be used for any number of telephones.”
    • “Thus, it is no more likely that the subscriber to an IP address carried out a particular computer function – here the purported illegal downloading of a single pornographic film – than to say an individual who pays the telephone bill made a specific telephone call.”
    • “While a decade ago, home wireless networks were nearly non-existent, 61% of US homes now have wireless access. As a result, a single IP address usually supports multiple computer devices – which unlike traditional telephones can be operated simultaneously by different individuals,”
    • Timothy Lee at Ars Technica wrote: We're willing to bet that copyright trolls will steer clear of Judge Brown's courtroom in future, as they have when past judges have taken a firm line against their actions. And Brown's impassioned opinion may cause judges elsewhere in the country to take a harder look at copyright trolls' tactics.
  • 13 million US Facebook users don’t change privacy setting
    • Consumer Reports surveyed 2,002 households, fully covered in June 2012 issue
    • estimated 13 million U.S. Facebook users choose not to change, or are not even aware of the service’s privacy settings. That's 7.69 percent of US Facebook users
    • Facebook has over 169 million monthly active users in the U.S. as of March 31, 2012, and over 901 million monthly active users in total.
    • Only 37 percent of users say they have used the site’s privacy tools to customize how much information apps are allowed to see.
    • other notes about location and health could apply to any online posting service
    • Consumer Reports recommended 9 tips, the last of which is to deactivate your account


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"Hey TNT crew,

I just wanted to toss in a few experiences from the inside as an advertiser. In my past experiences as well as stories I still hear from friends in other agencies, there's definitely a hit or miss when it comes to Facebook. Believe me, all advertisers want to work with Facebook. The problem that I've personally seen is, oftentimes if you're not ""big enough"" in their view (when it comes to budgets), it's incredibly hard to get any form of contact from them (phone, email, etc.). Yes, there is the self-serve platform, but social is still a tricky platform to figure out and when an advertiser is trying to manage their client's budgets correctly, they'd like to learn how best to utilize Facebook for maximum results (e.g. What's the best type of image/creative? Suggestions on copy? What's the ideal mix of premium vs marketplace ads? Are there industry benchmarks to measure success?).

To be honest, even in its early years, I've seen Facebook come in with quite the swagger and I know advertisers that have been turned off from spending money with them because they're not getting any service from the company. It's a tough position for Facebook, as there's probably far more advertisers than they're staffed for. Still, with all that money pouring in, you'd think they'd put a little bit more effort towards the hand that feeds them.

Best, ddawg"


"Hey TNT!

I just got caught up, but when you were discussing the possible greatness of Ubuntu for Android over the last couple of shows, the first thing that popped into my head was how possibly great this would be for Android developers. This could take a couple steps out of the equation each time I want to test a new version and make the whole process more streamlined. No more build, deploy, grab phone and test. Simply, build, deploy and change windows to view the app you just deployed. Obviously, at many points you want to test actually interfacing with the device itself, but this could eliminate the emulator for lots of scenarios and create a much better development environment.

Always look forward to the show - thanks!

Jeff Pomona, CA"

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Production Information

  • Edited by: Jason
  • Notes:
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